Bluetooth for automotive

Mercedes Benz has released Telephone Module With Bluetooth that:

allows users to operate their Bluetooth (SAP-Profile) compatible phones via their vehicle's multifunction steering wheel, audio system, and central display in the instrument cluster, all without ever taking their phone out of the pocket (or briefcase, purse, etc.). (via textually.org)

I just want to add that sometimes Italians do it...faster :-), in fact:

FIAT and Microsoft launched Blue&Me based on Windows Mobile for Automotive at the 2006 Geneva Motorshow on February. (via Business Week)

Blue&Me has voice command system, which is completely integrated with the steering wheel controls and information display, allows customers who own a Bluetooth® mobile phone to use the phone, without having to take your hands off the wheel.
Thanks to the advanced voice recognition system, it immediately displays and reads incoming SMS messages out loud.